HEAL’s New Look, the Same Mission: Opening Doors to Healing

After 12 years of tireless work and growth, I am proud to unveil our refreshed brand identity—a new logo and website that reflect our mission as the leading global NGO addressing human trafficking through healthcare.
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Our New Logo
Our new logo is more than just a design - it’s a powerful symbol of hope and healing. Designed around the letter “h” and depicting a person opening a door, it symbolizes the opportunities and support that accompany survivors on their path forward—toward safety, agency, and healing. It also represents the doors healthcare professionals open by fostering understanding, offering compassionate care, and strengthening responses to human trafficking. This transformation is a powerful reflection of our commitment to survivor-centered, trauma-informed care, collaboration and innovation.
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But this isn’t just a visual update. It’s a deeper evolution of our work. Over the past year, we’ve strengthened global partnerships, expanded survivor-centered programs, and advanced healthcare-based solutions to trafficking. In 2024, we launched our bi-weekly bulletin delivering expert insights to our community, and our newly redesigned website will be an even greater hub for free, evidence-based resources, training opportunities, and access to HEAL’s professional services.

While our look has changed, our mission has not. For over a decade, HEAL has been a trusted leader in the anti-trafficking field delivering expert high-impact solutions. Our rebrand is a recommitment to that legacy, one that opens doors for survivors and paves the way toward a future where hope and healing are possible for all.

Amanda Stylianou, PhD, LCSW
Chief Executive Officer, HEAL Trafficking